San Juan, La Union

About San Juan

San Juan is a second-class income municipality located north of San Fernando City, La Union. It is popular as a top tourist destination for its beaches and waves that are suitable for surfing. San Juan is also known for its cottage industries of traditional pottery making, textile weaving, and various bamboo crafts.

San Juan is also an agricultural town that produces rice, corn, and vegetables. Industries like fishing, cattle and poultry are also thriving.



San Juan appears to be the gateway between Northern Luzon and Central Luzon. The town is inhabited mainly by Ilocanos as well as people from nearby provinces such as Pangasinanses, Igorots, and Tagalogs.

The local languages commonly spoken in San Juan are Ilocano, Pangasinan, and Filipino (Tagalog). The locals are also adept in speaking English.



The climate can be compared that to Manila. It is typically warm but rain showers can be occasionally experienced.



San Juan, La Union is one of the most loved surfing destinations in the Philippines. It is accessible through private or public transport like bus and jeepney as it is along the highway. The stretch of Barangay Urbiztondo – Ili Sur is among the most frequented beach line.

Pottery making is also an attraction where tourists visit these factories. This industry dates back to the days of our Filipino ancestors.


How to Get to San Juan

From Metro Manila, one may take a bus bound for Laoag, Ilocos Norte. Ask the conductor or driver to drop you off at San Juan town proper. The trip will be around 6-7 hours.


Quick Facts

  • Land Area: approx 57.1 sq km
  • Barangays: 41
  • ZIP Code: 2514
  • Dialing Code: 072
  • Popular Nicknames: Surfing Capital of the Northern Philippines
  • Popular Festivals: San Juan Surfing Break
  • Official Website:

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